苹果电脑--从另类步入主流
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苹果电脑公司由乔布斯、斯蒂夫・沃兹尼亚克 和Ron Wayn在 1976年4月1日创立。1975年春天，AppleⅠ由Wozon设计，并被Byte的电脑商店购买了50台当时售价为666.66美元的AppleⅠ。1976年，Woz完成了AppleⅡ的设计。 1977年苹果正式注册成为公司，并启用了沿用至今的新苹果标志。同时，苹果也获得了第一笔投资――Mike Markkula的92000美元。 |
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1978年，苹果准备股票上市，施乐公司预购了苹果100万美元的股票，并允许苹果工程师们研究早已被施乐视为垃圾的PARC操作系统的图形界面。但苹果的工程师化腐朽为神奇，并将图形界面带进了一个崭新的时空。 Apple Ⅱ有着微机历史上许多第一：第一次有塑料外壳；第一次自带电源装置而无需风扇；第一次装有英特尔动态RAM；第一次在主板上带有48K 容量；第一次可玩彩色游戏；第一次设内置扬声器接口；第一次装上游戏控制键；第一次具有高分辨率图形功能；第一次实现CPU 和主板共享RAM……其后推出的Apple Ⅱ＋及Apple Ⅲ以及Lisa 均难以重现Apple Ⅱ的辉煌。1979年，沃兹获得霍普奖。该奖是专门为有杰出贡献的青年计算机科学家而设的，以著名的女计算机科学家、世界上最早的程序员之一格蕾丝・Ｍ・霍普(1906一1992)的名字命名，从1971年起一般每年仅奖励一人。 苹果电脑公司这样描述公司的业绩：苹果电脑公司通过 Apple II在二十世纪七十年代引发了个人电脑革命，Macintosh的推出在二十世纪八十年代又彻底改造了个人计算机。通过其创意性的硬件、软件和 Internet技术及设备，苹果公司致力于将最佳的计算机使用体验带给全世界的学生、教育工作者、创意专家及普通消费者。
但是，生存的压力，以及高性价比iPod的成功，让苹果电脑开始改变策略。正如乔布斯所说，“现在，苹果电脑不仅面向小众人群，它需要更多的人去关心。”于是，苹果电脑展开了一次次亲民行动。 在播放器市场，苹果已经取得了成功，那在电脑方面，苹果电脑又将如何？ 毕竟，播放器是一个独立的产品，它不需要复杂的操作系统，不用考虑用户的操作习惯和应用程序问题。而电脑则完全不同，正如Linux平台产品一样，苹果电脑还会面临用户的操作习惯和应用程序问题，虽然已经有越来越多的应用程度有了苹果版，但还是不会面面俱到。 苹果推出超低价的Mac Mini，它如何扩大市场份额？一方面，把忠实于iPod的用户转变为苹果用户，另一方面，直接去抢Windows PC用户。 虽然苹果电脑还相对独立，但我们会发现，苹果电脑还是有其他好处的。例如，在病毒、蠕虫和间谍软件泛滥的今天，Windows PC机已经太不安全了。相反，苹果电脑则成了一方净土。如果你只是用电脑来进行互联网浏览、文字处理、收发邮件和网上沟通，那么，苹果电脑已经完全能够满足你的应用。此外，还有一种可能，Windows PC不会抛弃他们的Windows PC，但出于安全、系统备份，以及美观的考虑，他们可能会购买一台Mac电脑，作为第二台电脑。 苹果不再边缘，它已经开始步入主流! | |
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The Apple Computer marches into in addition from the kind the mainstream The Apple Computer company by tall Booth, Si Tief the Wards Nepal Asia gram and Ron Wayn established in April 1, 1976. In 1975 the spring, Apple I by the Wozon design, and has been purchased by the Byte computer store 50 selling prices was at that time 666.66 US dollar Apple I. In 1976, Woz has completed the Apple II design. In 1977 the apple official registration became the company, and begins using has continued to use the until now new apple symbol. At the same time, the apple has also obtained first investment Mike Markkula 92,000 US dollars. In 1978, the apple preparation stock went on the market, executes the happy company to purchase in advance the apple 1 million US dollars stocks, and permission apple engineers studied are already executed happy regard as trash the PARC operating system graphical interface. But apple engineer melts for is decayed mysterious, and has taken into the graphical interface a brand-new space and time. Apple II has in the microcomputer history many first: First time has the plastic outer covering; First time brings the electrical power unit but not to need the ventilator; First time is loaded with Intel dynamic RAM; First time has the 48K capacity on the motherboard; First may play the colored game; In first time supposes sets at the speaker connection; First time installs the game control key; First time has the high resolution graph function; First time realizes CPU and the motherboard shares RAM... ... After that promotes Apple II + and Apple III as well as Lisa with difficulty reappears the Apple II magnificence. In 1979, Wards won the hopp prize. This prize is for the youth computer scientist which has the brilliant contribution but supposes specially, by in renowned female computer scientist, world of a standard flower bud silk M hopp earliest programmers (1,906 one 1,992) the name naming, general every year only rewards a person from 1971. The Apple Computer company describes company's achievement like this: The Apple Computer company II initiated the personal computing revolution through Apple in the 20th century 70's, Macintosh promoting transformed the personal computer thoroughly in the 1980s. Through its hardware, the software and the Internet technology and the equipment, the Apple Company devotes the student, the educator, the creativity expert and the ordinary consumer which will take to the world in the best computer use experience.
But, the survival pressure, as well as Gao Xingjia compares iPod the success, lets the Apple Computer start to change the strategy. Just like tall Booth said, "the present, the Apple Computer not only face the small numerous crowds, it needs more people to care about." Thereupon, the Apple Computer launched to cherish the people the motion. In the player market, the apple has already obtained the success, then in computer aspect, Apple Computer how? After all, the player is an independent product, it does not need the complex operating system, does not use the consideration user the operation custom and the application point of order. But computer then is completely different, just like the Linux platform product is same, the Apple Computer also can face the user the operation custom and the application point of order, although already had the more and more many applications degree to have the apple version, but could not attend to every detail. The apple promotes Mac Mini, how does it expand the market share? On the one hand, is faithful transforms in the iPod user into the apple user, on the other hand, snatches Windows directly the PC user. Although Apple Computer also relative independence, but we can discover that, the Apple Computer has other advantage. For example, today which in virus's, the worm and the spy software is in flood, Windows PC machine already too is unsafe. On the contrary, the Apple Computer then has become a side pure land. If you only were carry in the Internet browsing, the language processing, the receiving and dispatching mail and the net with the computer link up, then, the Apple Computer already definitely could satisfy your application. In addition, but also some one kind of possibility, Windows PC cannot get rid of their Windows PC, but stemming from the security, the system backup, as well as the artistic consideration, they possibly can purchase a Mac computer, takes the second computer. The apple no longer edge, it already started to march into the mainstream! | |
