文/sciascia

TBWA 新出街的3M的缓冲、减震包装系列平面，通过对雕塑、玻璃、瓷器等易摔易碎品，在即将要摔碎的时候来个优雅的后空翻，惊险之余，物品完美的稳当落地，不经让人长舒一口气。画面中产品诉求直接到位，幽默有趣，让人会心一笑的同时记忆深刻。

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玻璃篇

陶瓷篇

Advertising Agency: Creative Juice\Bangkok TBWA, Bangkok, Thailand
Chief Creative Officer: Thirasak Tanapatanakul
Executive Creative Director: Thirasak Tanapatanakul
Art Directors: Damisa Ongsiriwattana, Thirasak Tanapatanakul
Copywriter: Taya Soonthonvipat
Photographer: Surachai Puthikulangkura
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Typographers: Surachai Puthikulangkura, Supachai U-Rairat
CGI : Surachai Puthikulangkura