Penalty跑鞋：缩短世界上最遥远的距离

文/vivi

世界上最遥远的距离，不是生和死，也不是站在你面前却不知道我爱你，而是尼玛扣子和扣眼近在咫尺却死活无法接壤……

Penalty跑鞋，号称穿它多跑跑，能缩短上述世界上最遥远的距离。看清楚了，图中的距离，用的不是CM计量，而是跑的公里数，实实在在的效果承诺啊。

构图上，虽然很有冲击力，但着实有点恶心，用葛大爷的话来说，“有这个必要么？！有这个必要么？！！”

The more you run, the shorter the distance.

Advertising Agency: Z, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director / Art Director / Copywriter: Leonardo Macias
Advertiser's Supervisor: Leandro Ramiro Heine Dos Santos
Planner: Rodrigo Cerveira
Account Manager / Account Supervisor: Gustavo Pereira
Producer: Diogo Piccinino
Art Buyer: Alice Iamamura
Illustrator: Boreal
Photographer: Rodrigo Ribeiro
Typographer: Leonardo Macias