Toyota Prius：1人=18人
文/十九
这个热爱Prius的巨人，其实由18个个性各异的人组成，他们共同之处在于都爱Prius。
这则广告除了技术应用上稍显特别，从定位到执行都比较乏善可陈，基本上，可以算一个不太成功的案例，你觉得呢？
Toyota is celebrating the introduction of the Prius Family of hybrid vehicles with the “People Person,” a larger-than-life representation of all different kinds of people who love Prius. Online at toyota.com/upcoming-vehicles/prius-family, the campaign centered on a television commercial that creates a single person out of 18 bodies. Eighteen people, each making up a different part of a human body, move around as one person going about his everyday morning routine. The conglomerate family unravels when the People Person sees four new Toyota Prius models parked outside.
Credits
Filming was mostly shot in live-action using large-scale props, with some green-screen help to create backgrounds. The set, a suburban neighborhood, was shot using a miniature set.
