雪铁龙：twins

文/十九

雪铁龙广告，同一辆车可以有无限变化。

这则广告说明了：1、人们天天呼喊着创意，但往往执行才是更为关键的一环，它可能置好创意于死地，也可能给平庸的创意大加分；2、beauty、baby、beast的3B原则仍然适用，并且应该继续适用。

Advertising agency: H Paris, France
Creative Director: Gilbert Scher
Art Director: Florence Vignon
Copywriter: Vanina Guillier
Director: Barnaby Roper
Production company: La Pac
Producer: Alexandra Sieger
Agency Producer: Ingrid Vasseur
Music director: Lionel Dray
Music: Peaches "Mommy complex"

The TV Commercial titled Twins was done by H-paris advertising agency for product: Citroen Ds3 (brand: Citroen) in France. It was released in the Sep 2011.