立顿：无限之旅

文/十九

这是巴黎乐队Outlines的MTV，也是立顿“独家精选”的广告片。

伴随着 《I cannot think》的音乐，淡雅秀丽的画面不断绽放，带人们漫游似乎无穷无尽的世界。这就是立顿奶茶带你进行的无限之旅。

值得一提的是，立顿的法国官网http://www.liptonexclusivecollection.fr上也有以这支MV为主题的互动，有兴趣的同学不妨看看。

Lipton release a new music clip based on a song by the Parisian duet "Outlines". Using the same spirit as the surrealist pop outdoor campaign and the website http://www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us. The completely animated clip has been developed in partnership with the production house B-reel. It features the elements which contributed to the Internet website success : an "Infinite Travel" though six surreal, pop and poetic universes which seem to be never-ending. The Outlines music title "I cannot think", launched in July, gives rhythm to it all. The result of the pairing can only be cheerful.

Advertising Agency: DDB Paris, France
Creative Directors: Pierrette Diaz, Matthieu Elkaim
Creatives: Nicolas Berthier, François Guyomard
Interaction Director: Branislav Peric
Digital Producers: Guillaume Cossou, Sophie Hoffman
Client partner: Marina Zuber
Account Director: Olga Papikian
Account Manager: Lennie Stern
Production: B-Reel