现代Veloster之飞机稿：无处下手的死神

文/vivi

现代的Veloster车型在设计上很特别，相对于一般小汽车的“四门六座”，它只有三个门，左侧的驾驶位后面是没有门的。

这样设计的意义在哪里呢？广告公司认为是安全。于是有了这则“死神来了——却拉不开门”的广告片。

不幸的是由于太过“惊悚”，这支片子惨遭毙稿，只可以在网络发布。

广告公司应该很郁闷：明明是自己的设计莫名其妙，好不容易找到一个卖点还不让大肆宣扬……

如果换做你，这个三门的广告，会怎么做？

The Hyundai Veloster is a remarkable car. It has one door on the left side, and 2 doors on the right. Hyundai asked us to create a television ad. Since the design doesn't have a clear feature, we decided to use safety as our main theme.This commercial was meant to air on Dutch television, but unfortunately not approved by the Hyundai board. (They rated it as 'too shocking for our brand') We were allowed to spread it online however...

Advertising Agency: Fitzroy, Amsterdam, The Netherlands
Creative Director: Jur Baart
Art Directors: Wouter Vanhaeren, TjerkJan Oord
Copywriter: Merlijn van Vliet
Director: Tom Rijpert
Other credits:Jelani Isaacs, Nazli Parlayan, Guido Kooiman, Bucko Arends, Mick van Dantzig, Jorrit Kleijnen, Yorick Coster

The TV Commercial titled Death was done by Fitzroy advertising agency for product: Hyundai Veloster (brand: Hyundai) in Netherlands. It was released in the Aug 2011.