Antiques Roadshow:待以时日，遍地黄金

文/am.kurt

想发财吗？谁不呢。奥克兰一家古玩店教你一招，“用心发掘，你将是下一个百万富翁！”为了帮助新一季的古董电视巡回秀造势，奥克兰Draftfcb广告公司径直在大街上做起活广告：清洁刷、野餐长凳、超市手推车、某人家门口的汽车、乃至路边停靠的自行车……路边可见的物品，无一例外都被Draftfcb贴上价格标签，且标签上的标价高得离谱，离谱得即使是买LV的常客也会花容失色，毕竟一辆7成新且沾有泥浆的二手自行车就标33,550美元，再理智的人看了估计也会内分泌失调。可换做车主或是真正的古董持有人，那可就另当别论，搬出家底参加新一季古董巡回秀，说不定一周不到，就成了下一个比尔盖茨。

“You never know what it’ll be worth.”

To promote a new season of Antiques Roadshow on Prime TV, DRAFTFCB Auckland took to the streets, placing price tags on numerous objects that could well be considered an antique in the future. From shopping trollies and picnic benches, to cars and arcade machines, all objects were labeled with prices far greater than their current value.

Advertising Agency: Draftfcb, Auckland, New Zealand
Creative Director: Chris Schofield
Executive Creative Director: James Mok
Creative Director: Billy Mcqueen
Creative: Josh Stuart, Nick McFarlane
Account manager: Katie Loverich