可口可乐&WWF：打造菲律宾第一块能吸废气的广告牌

文/vivi

菲律宾史上首块纯绿色无污染广告牌，由可口可乐与WWF联合打造：）

城市中出现这样一块布满绿植的广告牌，不但吸除废气，更令人耳目一新。

“This billboard absorbs air pollutants.”

Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country’s first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).

Advertising Agency: Momentum, Philippines
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari