Carrefour: Virou.gr 家乐福的字母捐赠运动
编辑/后空翻
Posted by 鞋骨 on 七月12th, 2011
They say the best ideas are simple but effective;Carrefour’s new URL shortener‘Virou.gr‘ definitely fits that mould and can be described as ‘a URL shortener with a heart’. The website was named Virou.gr (“virou” translates as “turned into”) because every character reduced turns into one gram of food donated. Genius! Since it’s launch in May it has proved a huge success. In the first 24 hours of business nine thousand links were reduced which translates into one million characters, which in turn translates in one ton of food donated!
人们总说最好的创意往往是简单而有效的。家乐福新的URL缩短器“Virou.gr”绝对适合这句话，而且可以被称为“有心思的URL缩短器”。这个网站被命名为Virou.gr（“virou”是转换的意思），因为每个字母的减少都会转化为1克的食物被捐赠。天啊，自从其5月发布以来取得了巨大的成功。在首发的24小时内9千条点击转化成100万个字母，从而换得了1吨的食物被捐赠。
After a month of operating 60,000 links had been shortened. Virou.gr’s success is a testament to the solidarity of internet users in uniting to use a service for the greater good. Carrefour’s first goal is to register the reduction of ten million characters, which will then be converted into a donation of ten tons of food.
一个月下来有6万条链接被缩短。Virou.gr的成功证明了网络用户的团结能够换来很好地馈赠。家乐福的第一个目标是希望能获得1千万的字母赎回，换得10吨食物的捐赠。
The distribution of the food will be made by theBrazilian Red Cross, which guarantees that the products will reach the families that most need them. After reaching the ten tons of food, the group intends to extend the action into other institutions.
食物捐赠的环节将由巴西红十字会管理，保证这些食物能到达最需要他们的家庭。在达到10吨食物捐赠的指标之后，他们将向其他机构进行捐赠。
本文来源：PHDthread
