Nobilin：瞄准重口味食物，射击！

文/十九

好的包装设计让你消费的时候有快感，并且这快感和产品相关。

Nobilin是一种帮助消化的药物，在药片板背面，它做成猪、牛等动物模样的标靶，每取出一颗Nobilin药片，就像瞄准这些让人消化不良的食物开了一枪。

人还真是残忍呢，把人家吃了，还要当靶子打！

Brief Explanation: Show the affected people that (plant-based) nobilin has the power to aid digestion.

Describe the brief from the client: Develop a promotional product design for a special edition of nobilin in order to raise awareness for the brand.

Description of how you arrived at the final design: A promotional product design that seperates nobilin from other brands at the point of sale.

Indication of how successful the outcome was in the market: Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.

Advertising Agency: BBDO, Germany
Chief Creative Officers: Jan Harbeck, David Mously, Wolfgang Schneider
Art Director / Illustrator: Daniel Schweinzer
Copywriter: Lukas Liske
Junior Account Manager: Gülcan Demir