新闻周刊之阿桑奇：字里行间 别有洞天

文/十九

大字标题，是对维基解密创始人阿桑奇入狱事件的简单描述，平淡无奇。

不过，有深度的《新闻周刊》怎么会止步于此呢？

细看标题下，有着一排排蝇头小字，用附送的《新闻周刊》放大镜可以看出，这是《新闻周刊》从政治势力博弈等各种角度对此事件进行的解析和挖掘。

为了证明自己的全角度、有深度，新闻媒体果然是各出奇招啊！

Message body Goal:
By establishing a game between the headline and the “in between the lines”, superficiality and depth, common sense and a critical view, the campaign focuses in snowing that Newsweek is different from the other publications because it offers to its readers deep analysis about the main issues of today.

Idea:
The headline talks about the arrest Julian Assange in England, accused of sexual crimes in Sweden. ln between the lines, an article of Newsweek about the polemic prosecution towards the founder of VVil and get judged by the publication of secret information.

Advertising Agency: LP 360 comunicação, Brazil
Creative Director: Fernando Luna
Copywriter: Marcel Petroff
Art Director: Alexandre Lage
Account Director: Sergio Rebollo