普利司通：轮胎纹路VS心电图

文/vivi

多检查轮胎状况，就能拯救一条生命。

轮胎的纹路和心电图对应：纹路仍然深刻，则寓意心脏跳动有力，纹路磨损严重，那么生命也堪忧——心电图成了直线。简单直接。

“Check your tyres. Save a life.”

Advertising Agency: Leo Burnett, Beirut, Lebanon
Chief Creative Officer: Bechara Mouzannar
Art Director: Jonathan Horner, Feras Shoujah
Copywriter: Faraz Khan
Illustrator: Steve Cicala
Retoucher: Andy Salisbury
Published: March 2011