Chivas Regal 25：3分钟 100年 8个月

文/十九

The Story of Chivas Regal 25 芝华士广告新片，由Joseph Fiennes主演的长达3分钟的静态电影。

将黑白照片进行3D制作，通过焦距的变幻，带你穿梭时空，回顾百年历史。

这支3分钟广告片的制作耗时8个月，比现在多数院线大片用的时间更长，让我们向有信念、肯踏实的团队致敬！

Credits & Description:

Agency: Euro RSCG London
Agency producer: Sophie Horsley
Creatives: Russell Schaller, Ben Clapp
Production Company: Film Club Productions
Directors: Alon Ziv, Shay Hamias (represented by th1ng)
Film Club Producer: Sue Loughlin
Narration: Joseph Fiennes
Images: Getty images

The three-minute film, which is narrated by actor Joseph Fiennes, uses genuine black-and-white still photography that has been manipulated into a 3D-style, through which the camera zooms and pans.
The film starts with Chivas Regal 25 Year Old's birth in 1909 New York and travels through the 20th century, before transitioning to colour and featuring the brand's rebirth in 2007, when master blender Colin Scott reincarnated the brand.
Mick Mahoney, Euro RSCG London's creative director, said: "This film was a labour of love. It took eight painstaking months to produce and really does do justice to the quality and craftsmanship of the whisky itself."
Film Club Productions have come together with Th1ng directors Alon Ziv and Shay Hamias to make a film for the limited edition of Chivas Regal 25 Year Old Original, the world's first ever luxury whisky.
Condensed into three minutes and narrated by Joseph Fiennes, the film consists of archive images animated and manipulated using After Effects to create a three dimensional world that can be explored as it moves through the different ages to tell the story.

The TV Commercial titled The Story of Chivas Regal 25 was done by Euro Rscg London advertising agency for product: Chivas Regal Whisky (brand: Chivas Regal) in United Kingdom. It was released in the May 2011. Business sector is: Alcoholic drinks.