ASSS：请帮他做心脏起搏！

文/vivi

人的认知总有局限，所以体验远比想象来得直接！

为了提请人们对公共医疗事业的注意，这家加拿大医疗机构在公车站台设立了这种让人过目不忘的互动装置。屏幕上有一位昏迷的病人，在他胸前标有手掌按压指示，通过人们的按压，他将恢复心跳和苏醒，这种成就感也鼓励了有志于医疗事业的人们。

Advertising Agency: lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture

The Outdoor Advert titled Bring The Billboard To Life was done by Lg2 advertising agency for brand: ASSS in Canada. It was released in the Apr 2011. Business sector is: Public awareness messages.