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麦当劳:纽约的士驾到HongKong

 

文/vivi

 

香港市区,怎么突然出现了纽约经典黄的士?更诡异的是:一、这些的士是免费的;二、它们只去各种餐厅(好贪吃的的士==”);三、免费搭乘,它还送你麦当劳优惠券……

对啦,这就是麦当劳为了在香港推广纽约汉堡的互动活动。既吸引注意力,又有浓浓纽约风情,一时成为城中话题,既然有免费的士,又有附送的麦当劳coupon,那不如就去试试这新出汉堡啦!

 

To launch McDonald's New York-Style burger in a way that engages Hong Kongers DDB Hong Kong hailed a cab

Client: McDonald’s Corporation
Agency: DDB Group Hong Kong
Executive Creative Director: Jeffry Gamblr
Creative Director/ writer: Paul Chan
Creative Director/ art director: Ong Shi Ping
Art Director: Ciff Luk
Art Director: Winnie Chan
Art Director: Sum Leung
Agency Producer: Annie Tong
Agency Producer: Alex Li


The Outdoor Advert titled McDonald's Yellow Cabs was done by DDB Hong Kong advertising agency for product: Mcdonald's (brand: McDonald's) in Hong Kong SAR China. It was released in the May 2011. Business sector is: Fast food outlets & restaurants.

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