让人内牛满面的可口可乐互动广告！迟到的回信

编辑/十九

每年圣诞节前夕，西方孩子都会给圣诞老人写信，谈谈自己，许下愿望，期待礼物。信件数量的庞大，使得每个孩子都得到回复和满足变得不可能。

那么，有多少孩子的圣诞愿望被冷落了呢？可口可乐展开了这次寻访圆梦之旅。精选出75封信之后，圣诞老人出发了！尽管时隔数十年，当年的孩子早已为人父母，但是，Later better than never！

当看到几十年前自己亲笔写下的信、许下的愿望，物是人非，梦想成真，很难不让人感慨、唏嘘、暖心。

Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Claudio Lima
Art Directors: Izabella Cabral, Pedro Izique
Copywriters: Fred Aramis, Meg Farquhar
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Alex Mehedff, Ricardo Mehedff
Executive Producer: Alex Mehedff
Field Producer: Susanne Shropshire
Editor: Ricardo Mehedff
Post Production: HungryMan BR
Motion Graphics: Rubens Angelo
Post Producer: Rodrigo Oliveira
Audio: Swing Musica
Music Production / Music Composers: Andrés Goldstein, Daniel Tarrab


The TV Commercial titled Santa' s Forgotten Letters was done by Ogilvy Brazil advertising agency for product: Coca Cola (brand: Coca-cola) in Brazil. It was released in the May 2011. Business sector is: Non-alcoholic drinks.