不正眼看你 可能是自闭

文/vivi

当你遇到一个竭尽全力避免跟你有目光接触的小姑娘，不要以为她只是害羞，这很可能是自闭症的先兆。

为了提醒人们对这一现象的重视，更早发现和帮助自闭症儿童，BBDO设立了一个3D互动装置。在这个3D投影里有一位小姑娘，无论路人找出怎样的角度，她都能回避掉与之可能有的目光接触。

在新奇、挑战的同时，人们也对这一自闭症前兆有了深刻的体会和重视。

On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism.


Advertising Agency: BBDO New York, USA

Chief Creative Officer: David Lubars

Executive Creative Director: Ronald Ng

Creative Director / Art Director: Tim Wettstein

Creative Direcor / Copywriter: Patrick Herold

Director of Creative Engineering: JD Michaels


Production Company: Grant Ave
Director: Marjo Tremblay

Director of Photography: Paul Blain

Executive Producer: Michael Ching


Visual Effects Company: Float Hybrid Entertainment

Visual Effects Director: John Gaeta

Digital Arts Supervisor: Peter Oberdorfer


Gesture Control Engineers: David Bennett, David Tim Nyo


Videographer: Dennis Liu

The Outdoor Advert titled Eye Contact Installation was done by BBDO New York advertising agency for product: Autism Awareness (brand: Ad Council) in United States. It was released in the Apr 2011. Business sector is: Public awareness messages.、

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