叠叠乐：一着不慎，满盘皆输

文/vivi

无论商家还是消费者，都早已不满足于功能诉求，再简单的产品，都要有精神、联想和拔高。

比如uno stacko（叠叠乐），就将产品特性“one mistake can blow it all”（一着不慎，满盘皆输）提炼为以下几种场景，提醒大家，游戏如人生，步步惊心。

运动员与兴奋剂

选美皇后与怀孕

议员与情妇

Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriter: Julián Gutiérrez
Art Directors: Andrés López, Daniel Mora, Rigo Abello
Photographer: Carlos Gaviria, Nicolás Quevedo
Art Buyer: David Alvarado
Account Executive: Fabio Quiroga

Production: Rhayuela Films