给力啊，橙子！

文/vivi

当你在街头看到新鲜可爱的满满橙子，和橙子上闪闪发亮的“天然能量”几个字，会不会觉得心情和能量都refresh了一下呢！

为了表示自己够天然、够能量，百事旗下纯果乐（Tropicana）制作了上述户外广告，让你看到橙子是怎样给力还给电的！

广告语“天然能量”和纯果乐的LOGO由霓虹灯组成，橙子中进行的布线和电池则让霓虹灯发光发亮。

这项装置总共花费了3个月，看来户外广告不只需要创意，更是一门技术活。

We created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" & the Tropicana logo. Through several thousand spikes of copper and zink, a lot of wiring and 3 months of testing we managed to make a giant multi-cell battery powerful enough to light up a billboard. The custom build was produced by Unit9 in collaboration with director Johnny Hardstaff who created the accompanying 90second film.

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creative Directors: Siavosh Zabeti, Alexander Kalchev
Art Directors: Alexander Kalchev, Siavosh Zabeti
Copywriters: Siavosh Zabeti, Alexander Kalchev
Director: Johnny Hardstaff
Account Director: Julie Régis
Agency Producers: Guillaume Cossou, Florence Gabet
Production Company: Unit9
Executive Producer: Piero Frescobaldi
Producer: Michelle Craig
Production Design: Alex Marden
Installation / Special Build: Artem UK
Sound Production Company: THE
Editing Company: Final Cut
Editor: Ed Cheesman
Grading: MPC

The Outdoor Advert titled Billboard powered by oranges was done by DDB France advertising agency for product: Tropicana Juice (brand: Tropicana) in France. It was released in the Apr 2011. Business sector is: Non-alcoholic drinks.