Kimura健身:自卫就是捍卫本真的自己

文/vivi

健身广告，多数讲健康，讲美貌，而到了Kimura gym，上升到了讲精神。

自卫就是捍卫本真的自己。（“Self defense is to defend yourself from you.”）

生活的千头万绪、吵嚷不休，往往让我们遗失本来面目。不妨，从健身房里找回自己。

此外，这则广告的制作水准也非常值得一提。

Advertising Agency: Coletivodedois, São Paulo, Brazil
Creative Directors: Leonardo Parnes, James Williams
Art Director: James Williams
Copywriter: Leonardo Parnes
Illustrator: Vitor Negreiro
Published: January 2011