奔驰：透明的墙

奔驰
透明
Pre-Safe precrash

文/vivi

预防交通事故的最好办法就是让驾驶员有预见性，让驾驶员能预见的最好办法就是能看见。

通过投影，那栋本来遮挡视线的房子似乎变透明，各种视觉死角里的场景被直观地投射出来，驾驶员要对即将走出的行人、车辆做反应，也就有了足够的时间。

这次户外互动活动是奔驰对自己Pre-Safe precrash 系统的宣传。

Walls with a view.In Germany, Mercedes-Benz highlighted driver safety by projecting views of poorly visible streets onto billboards on the sides of houses - making it possible for oncoming drivers to 'see through walls'.
The aim of the exercise was to make chaotic traffic intersections safer, promoting Mercedes' Pre-Safe precrash system.
Credits:
Agency: Jung von Matt Elbe
Client: Mercedes-Benz