Fortum:街头艺术 延伸到接线盒

文/vivi

作为瑞典第三大电力公司，每年光是接线盒的美化与维护就要花费Fortum超过150万美元。

管理层决定，钱既然都是要花的，不如做成一场轰轰烈烈的街头艺术活动，还能减少大家对接线盒的破坏。

这场活动名为“接线盒上的艺术”，所有人都可以在网上上传作品、接受民众投票，得票最多的作品将出现在城里各接线盒上——从视频看来，获奖作品品质都颇为不错，为此，活动结束后还进行了史上首次接线盒艺术展。

Fortum is an energy company in Sweden. Every year grafitti and vandalization of electrical junction boxes costs more than $1,5 million. Research shows that a art in public places and a well maintained urban environment leads to increased security and decreased vandalism. The juctionboxes were popular for grafitti and guerilla advertising. Instead of banning, could we we turn this creativity into something that both reduced vandalism and increrased the liking of the Fortum brand? We created the competition ”Art on electrical boxes”. Anyone could upload their artwork and collect votes through social media. The ones who got most votes were posted on electrical junction boxes throughout the city. Then we arranged the world first ever el ectical box art tour.

Advertising Agency: Garbergs, Sweden
Art Director: Lotta Mårlind
Copywriter: Johan van der Schoot
Digital Director: Carl Bock
Account Executive: Jan Lindforss
Account manager: Malin Åsbrink
Graphic Designer: Jakob Frisk
Final Art: Roger Blomqvist–Rantf