Superette：热裤 用大腿表达

文/木瓜

热裤广告印在哪里最合适？

当然是大腿。

这就是麦克卢汉老先生说过几百遍的“媒介即信息”啊！

为了宣传自己的热裤促销信息，Superette在时尚街区汽车站、商场休息座椅等地做了小小的改良，一枚枚促销信息印章设计在很tricky的位置，正好印在热裤美女的大腿上，据称，持续生效一小时！而以这个独特广告位的吸引力，促销信息的曝光率自然不低。

With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their sale on short shorts. DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand.

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Creatives: Damian Galvin, Rory Mckechnie
Account Director: Jenny Travers
Project Manager: Andy Robilliard