Ariel碧浪:处处见“新”(字幕版)

 

文/vivi

洗衣粉产品上市,主要作用是让洗过的衣物常

紧扣这一卖点,ariel做了简单却醒目的行销活动:将醒目的“NEW”标签与衣物夹粘在一起,超市里瞬时多了许多标明自己“NEW”的衣物,吸引了不少消费者。

Agency: BBR Saatchi & Saatchi Tel Aviv
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir/ Ben Sever
Copywriter: Tomer Gidron
Art Director: Yuval Zukerman
VP Client Service: Idit Zukerman
Account Supervisors : Inbal Rov/ Nir Federbush
Account Executives : Noa Sharf/ Mimi Cohen
VP Strategic Planning: David Kosmin
Senior Planner: Guy Gordon
Planner: Lucy Blechner
VP Production: Dorit Gvili
Producers: Bosmat Marmarely
Photographer and Video Editor : Uri Dagan
Events Supplier: Promarket

The TV Commercial titled New was done by Bbr Saatchi&saatchi advertising agency for product: Ariel (brand: Ariel) in Israel. It was released in the Feb 2011. Business sector is: Household maintenance & pet products.

 

 

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