冬天来了,住到烤箱里吧!Caribou Coffee

文/奈

冬天来了,刺骨寒风对等公车的人绝对是巨大的折磨,这时候,任何一丝的暖意,都很容易引发共鸣和感恩之心。

Caribou Coffee趁此送上温暖,在明尼苏达,它将公交站台改造成真实发出热量的烤箱,在温暖行人的同时更推广了其热辣新早餐。

Colle+McVoy helped Caribou Coffee launch its new hot breakfast sandwiches in a very warm way that benefits Minnesotans during wintertime. The agency created ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu items.
Advertising Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Producer: Brad Smith
Art Buyer: Chris Peters
Photography: Terry BrennanThe Outdoor Advert titled Ovens out of transit shelters was done by Colle + Mcvoy advertising agency Coffee company (for Caribou) in USA. It was released in the January 2011. Business sector is Non-alcoholic drinks.

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