Repromed：Don’t Waste Your Sperm

文/奈

如果拿到一本著名的男性杂志，其中一则诱人广告和其他页粘黏不清，你会作何感想？

你懂的。

撕开之后，除了一位漂亮的内衣模特，还有一则醒目的讯息，“Don’t  Waste Your Sperm”（不要浪费你的精子）。这是澳大利亚不孕症中心Repromed鼓励人们捐赠精子的一次活动。

在www.becomeadonor.com.au回答11个问题后，男人就能知道自己精子的潜力——也许能比Brangelina（布拉德+安吉丽娜）养更多孩子。

Australian infertility clinic Repromed has challenged readers of popular men’s magazine FHM to put their sperm to good use in a cheeky direct marketing exercise. Attention was drawn to a print advertisement with pages stuck together. Readers were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website, www.becomeadonor.com.au, challenged the men with eleven questions to see if they their sperm had the potential to father more kids than Brangelina. Site users have the option of sharing their eligibility score on Facebook, Twitter or email.