Leica 放大细节最犀利

文/VIVI

朦胧美是摄影师和PS人员的事，作为单纯的相机，清晰仍是其生命线。

为了让人知道它可以做到多清晰，莱卡用37.5兆像素的镜头拍摄了许多墙面、篱笆等的细节，然后将照片挂到原取景处，与人们一起发现身边风景的未知部分。

环境媒体创意广告，也可以这么简单。

Leica, the German camera company, worked with Advico Y&R to demonstrate the Leica S2′s high resolution zoom in a series of outdoor posters featuring the claim, “Schärfste Details” (Sharpest Details). The posters, shown here in actual location, provide razor sharp close ups of the walls and fences on which they are placed, provided with a very expensive camera with 37.5 megapixel resolution. The campaign, which won Gold for Print at the 2010 Epica Awards, follows on from the 2007 campaign for the more affordable Leica V-Lux 1 with 12x Optical zoom.