顶尖专题 | Best ads of the world （第2期）：Superbowl Stand-outs 广告拿奖王中王
Best ads of the world
A selection of the best ads of the world by theme
TOPYS将按主题选择了世界上最好的广告创意作品，与诸位分享
这一期的主题是：
Superbowl Stand-outs
Award-winning, Attention-getting Superbowl Greats
超级碗（Super Bowl）是美国国家橄榄球联盟的年度冠军赛，胜者被称为“世界冠军”。超级碗多年来都是全美收视率最高的电视节目，这次精选的便是Superbowl广告拿奖王中王。
NO.1
Happiness Factory
Description / Synopsis
The 60-second spot starts with a young man throwing a coin into a vending machine. Unbeknown to him, the ordinary coin transports the viewer into a psychedelic fantasyland full of animated characters. The coin plundges down a waterfall, which is the cue for a squadron of helicopter pigs to hoist and empty Coke bottle to a towering filling station. A blue soldier with a gold tooth attaches the cap, and the bottle is kissed farewall by fluffy 'love puppies". The process of chilling the bottle involves blasting a snowman with a fan as it passes by. When the bottle arrives at the delivery bay, the characters greet it with a carnival, firing themselves from canons with joy. Then the bottle rolls out into the real world. In the final scene, the young man takes his Coke from the slot. As he leaves, he turns briefly back to look at the machine. Did he hear a faint music? Maybe not-he shrugs and goes on his way
Title "Happiness Factory"
Agency Wieden + Kennedy
City Amsterdam
Production Company: PSYOP
Advertiser Coca-Cola Company
Brand Name Coca-Cola
Campaign Name Coke Side of Life
Business Sector Soft Drinks, Tonics
Country of Production Netherlands
Language English
Type Television & Cinema
Length 60 seconds
Awards Golden Award of Montreux, 2007 (Gold Medal) for Animation
CLIO Awards, 2007 (Gold) for Animation
CLIO Awards, 2007 (Silver) for Sound Design
Epica, 2006 (Epica d'Or)
Epica, 2006 (Winner) for Non-Alcoholic Drinks
Cannes Lions International Advertising Festival, 2007 (Silver Lion ) for Non-Alcoholic Drinks
The One Show, 2007 (Bronze) for Single
International ANDY Awards, 2007 (Gold) for Animation - Computer
International ANDY Awards, 2007 (Bronze) for Beverage - Non Alcohol
International Food and Beverage Creative Excellence Awards - FAB Awards, 2007 (FABulous) for Television & Cinema
International Food and Beverage Creative Excellence Awards - FAB Awards, 2007 (Gold) for Non-Alcoholic Drinks
AICP, 2007 (Winner) for Visual Style
AICP, 2007 (Winner) for Animation
YoungGuns International Advertising Award, 2006 (Silver Bullet) for TV Commercial over 30 Seconds
The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Original Music/Lyrics
Executive Creative Director Al Moseley, John Norman
Creative Director Rick Condos, Hunter Hindman
Director Todd Mueller, Kylie Matulick
Cinematography Ray Coates
Producer Boo Wong
Executive Producer Justin Booth Clibborn
Agency Producer Tom Dunlap, Darryl Hagans
Account Manager Stephen Corlett
Editing Company PSYOP
Animation PSYOP
Music Human
Assistant Producer Matt Kendall
NO.2
如果污渍会说话……
Title "Talking Stain"
Agency Saatchi & Saatchi
City New York
Production Company: Dab Hand Media
Advertiser Procter & Gamble
Brand Name Tide-To-Go
Campaign Name Talking Stain
Business Sector Cleaning Products, Soaps, Detergents
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline Silence the stain
Awards CLIO Awards, 2008 (Gold) for Toiletries
City New York
Production Company: Dab Hand Media
Advertiser Procter & Gamble
Brand Name Tide-To-Go
Campaign Name Talking Stain
Business Sector Cleaning Products, Soaps, Detergents
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline Silence the stain
Awards CLIO Awards, 2008 (Gold) for Toiletries
The One Show, 2008 (Gold) for :30/:25 - Single
International ANDY Awards, 2008 (Gold) for Household Consumer Products
Art Directors Annual Awards, 2008 (Gold Cube) for Product/Service Promotion
British Television Advertising Awards (BTAA), 2008 (Gold) for International
D&AD Awards, 2008 (Yellow Pencil) for TV & Cinema Crafts/Sound Design
AICP, 2008 (Winner) for Humor
Executive Creative Director Tony Granger, Jan Jacobs, Leo Premutico
Art Director Dan Lucey
Copywriter Peter Albores, Nathan Frank
Director Calle Astrand
Production Company Producer Luke Beauchamp
Agency Producer Dani Stoller
Post Production Framestore
NO.3
TITLE:Tips (60 sec)
BRAND:Careerbuilder.com
当有以上症状，请及时开始职业新规划。
Description / Synopsis
It can be hard to know when you need a new job. This spot gives the viewer a number of warning signs they should watch out for so they’ll know when it’s time for them to move on.
Create advertising that actually helps people Start Building.
We believe that advertising that is not only fun and memorable, but also useful, would be the ultimate expression of the “Start Building”line, would be the perfect extension of the CareerBuilder.com spirit and could make looking for a new job feel a little less daunting.
Title "Tips (60 sec)"
Agency Wieden + Kennedy
City Portland
Production Company: MJZ
Advertiser Careerbuilder.com
Brand Name Careerbuilder.com
Campaign Name Start Building - Careerbuilder
Business Sector Online Recruitment Services
Date of First Publication 2/1/2009
Market United States
Country of Production United States
Language English
Type Television
Length 60 seconds
Tagline Start Building
Awards The One Show, 2009 (Silver) for Television - Over :30 - Single
Executive Creative Director Mark Fitzloff, Susan Hoffman
Creative Director Jason Bagley, Danielle Flagg
Copywriter Eric Kallman, Craig Allen
Director Tom Kuntz
Account Director Maggie Entwistle
Account Executive Tamera Geddes
Agency Producer Sarah Shapiro
Account Manager Taryn Lange
Post Production MacKenzie Culter
Audio Post Production POP Sound
Sound Design Company Stimmung
Context
Create advertising that actually helps people Start Building.
Philosophy/Solution
We believe that advertising that is not only fun and memorable, but also useful, would be the ultimate expression of the “Start Building”line, would be the perfect extension of the CareerBuilder.com spirit and could make looking for a new job feel a little less daunting.
Title "Tips (60 sec)"
Agency Wieden + Kennedy
City Portland
Production Company: MJZ
Advertiser Careerbuilder.com
Brand Name Careerbuilder.com
Campaign Name Start Building - Careerbuilder
Business Sector Online Recruitment Services
Date of First Publication 2/1/2009
Market United States
Country of Production United States
Language English
Type Television
Length 60 seconds
Tagline Start Building
Awards The One Show, 2009 (Silver) for Television - Over :30 - Single
International ANDY Awards, 2010 (SILVER) for Institutional/Corporate
D&AD Awards, 2010 (Yellow Pencil) for TV & Cinema Crafts: Direction
Executive Creative Director Mark Fitzloff, Susan Hoffman
Creative Director Jason Bagley, Danielle Flagg
Copywriter Eric Kallman, Craig Allen
Director Tom Kuntz
Account Director Maggie Entwistle
Account Executive Tamera Geddes
Agency Producer Sarah Shapiro
Account Manager Taryn Lange
Post Production MacKenzie Culter
Audio Post Production POP Sound
Sound Design Company Stimmung
NO.4
TITLE:Monster (Super Bo...
BRAND:Hummer
Title "Monster (Super Bowl XL)"
Agency Modernista!
City Boston
Production Company: Biscuit Films
Advertiser General Motors Corp.
Brand Name Hummer
Product Name H3
Campaign Name Monster - H3
Business Sector Cars
Date of First Publication 8/28/2005
Market United States
Country of Production United States
Language English
Type Television & Cinema
Length 60 seconds
Awards International Automotive Advertising Awards (IAAA), 2006 (Silver) for Complete Campaign
Agency Modernista!
City Boston
Production Company: Biscuit Films
Advertiser General Motors Corp.
Brand Name Hummer
Product Name H3
Campaign Name Monster - H3
Business Sector Cars
Date of First Publication 8/28/2005
Market United States
Country of Production United States
Language English
Type Television & Cinema
Length 60 seconds
Awards International Automotive Advertising Awards (IAAA), 2006 (Silver) for Complete Campaign
Creative Director Gary Koepke, Lance Jensen
Art Director Philip Bonnery
Copywriter Alex Flint
Director Noam Murro
Director of Photography Toby Irwin
Producer Shawn Lacy Tessaro
Agency Producer Charles Wolford
Account Manager Mike Wilmot
Editor Avi Oron
Special Effects / VFX Method Studios
Music Everything But The Girl
Recording Studio Rhino Entertainment
NO.5
Surprise Dinner萬事並非眼見為憑
那啥，事实不是你想的那样，额，也不是你看到的那样……
A cat knocks over some sauce while a man prepares a suprise romantic dinner. His girlfriend catches him, knife in hand, holding her red splattered kitty. "Don't judge too quickly. We won't." appears. Then "Ameriquest Mortgage."
Title "Surprise Dinner"
Agency DDB Los Angeles
City Venice
Production Company: Morton Jankel Zander
Advertiser Ameriquest Mortgage Company
Brand Name Ameriquest
Campaign Name Don't Judge - Ameriquest
Business Sector Banking, Finance, Law & Insurance
Date of First Publication 2/6/2005
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Awards The New York Festivals - International Television, Cinema & Radio Awards, 2006 (Grand Award) for Best Campaign
Title "Surprise Dinner"
Agency DDB Los Angeles
City Venice
Production Company: Morton Jankel Zander
Advertiser Ameriquest Mortgage Company
Brand Name Ameriquest
Campaign Name Don't Judge - Ameriquest
Business Sector Banking, Finance, Law & Insurance
Date of First Publication 2/6/2005
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Awards The New York Festivals - International Television, Cinema & Radio Awards, 2006 (Grand Award) for Best Campaign
The New York Festivals - International Television, Cinema & Radio Awards, 2006 (Gold WorldMedal) for Banking/Financial Services/Insurance
The New York Festivals - International Television, Cinema & Radio Awards, 2006 (Silver WorldMedal) for TV Single
Cannes Lions International Advertising Festival, 2005 (Bronze Lion Campaign) for Banking, Investment & Insurance
The One Show, 2005 (Gold) for Consumer TV: :30/:25 - Campaign
International ANDY Awards, 2006 (Bronze) for Financial Products and Services
Kinsale Shark Awards Advertising Festival, 2006 (Gold) for International TV: Television Series
Kinsale Shark Awards Advertising Festival, 2006 (Silver) for International TV: Finance
American Advertising Awards, ADDY, 2006 (Gold) for Television Single
American Advertising Awards, ADDY, 2006 (Gold) for Television Single
Executive Creative Director Mark Monteiro
Creative Director Helene Cote
Art Director Feh Tarty, Michael Mittelstaedt
Copywriter Pat McKay, Josh Fell
Director Craig Gillespie
Director of Photography Rodrigo Prieto
Producer Deb Tietjen
Executive Producer David Zander, Lisa Rich, Vanessa MacAdam, David Glean, Darlene Gorzela
Account Manager Ingrida Nasvytis
Co-Managing Director David Hennagin
Editor Haines Hall
Editing Company Spot Welders
Sound Designer Tom Ozanich
Music Composer Mikael Sandgren
Music Company / Composer Soundelux DMG
Management Supervisor Shawn Heintz-Mackoff
Production Supervisor Janet Guastalli
Editorial Company Spot Welders
Post Supervisor Konda Mason
NO.6
一支似乎算不得多出众的广告，但以老美的审美应该会说“cool”，Chandler可能还会学习其中舞步……
Title "Thrillicious (60 sec)"
Agency Arnell Group
City New York
Advertiser PepsiCo Inc.
Brand Name SoBe
Product Name Life Water
Campaign Name Lizards - SoBe
Business Sector Non-Alcoholic
Market United States
Country of Production United States
Language English
Type Television
Length 60 seconds
Agency Arnell Group
City New York
Advertiser PepsiCo Inc.
Brand Name SoBe
Product Name Life Water
Campaign Name Lizards - SoBe
Business Sector Non-Alcoholic
Market United States
Country of Production United States
Language English
Type Television
Length 60 seconds
NO.7
幽默与特效是其拿奖秘技。
Title "Carrier Pigeons (45 sec)"
Agency BBDO New York
City New York
Advertiser Federal Express
Brand Name FedEx
Campaign Name Carrier Pigeons - FedEx
Business Sector Postal, Courier & Shipping Services
Market United States
Country of Production United States
Language English
Type Television
Length 45 seconds
Awards CLIO Awards, 2008 (Bronze) for Business Equipment/Services
Agency BBDO New York
City New York
Advertiser Federal Express
Brand Name FedEx
Campaign Name Carrier Pigeons - FedEx
Business Sector Postal, Courier & Shipping Services
Market United States
Country of Production United States
Language English
Type Television
Length 45 seconds
Awards CLIO Awards, 2008 (Bronze) for Business Equipment/Services
London International Awards - LIA, 2008 (Gold) for Humour
International ANDY Awards, 2009 (BRONZE) for Special Effects
The New York Festivals International Advertising Awards in All Media, 2009 (Gold World Medal) for Humor
The New York Festivals International Advertising Awards in All Media, 2009 (Gold World Medal) for Business Products/Services
The New York Festivals International Advertising Awards in All Media, 2009 (Bronze World Medal) for Special Effects
NO.8
Title "Lamb Streaker"
Agency Downtown Partners
City Chicago
Advertiser Anheuser-Busch Companies, Inc.
Brand Name Budweiser
Product Name Beer
Campaign Name Lamb Streaker
Business Sector Beers, Ciders, Lagers
Market United States
Country of Production United States
Language English
Type Television & Cinema
Length 30 seconds
Agency Downtown Partners
City Chicago
Advertiser Anheuser-Busch Companies, Inc.
Brand Name Budweiser
Product Name Beer
Campaign Name Lamb Streaker
Business Sector Beers, Ciders, Lagers
Market United States
Country of Production United States
Language English
Type Television & Cinema
Length 30 seconds
NO.9
这位仁兄太冷了，让人想起一堆无厘头的段子。
Title "Crime Deterrent"
Agency TBWA\Chiat\Day New York
City New York
Advertiser Sprint Nextel Corporation
Brand Name Sprint
Campaign Name Crime Deterrent
Business Sector Personal Wireless Communication
Market United States
Country of Production United States
Language English
Type Television & Cinema
Length 30 seconds
Awards AICP, 2006 for Humor
Agency TBWA\Chiat\Day New York
City New York
Advertiser Sprint Nextel Corporation
Brand Name Sprint
Campaign Name Crime Deterrent
Business Sector Personal Wireless Communication
Market United States
Country of Production United States
Language English
Type Television & Cinema
Length 30 seconds
Awards AICP, 2006 for Humor
NO.10
Dante dives into Hell to battle Satan and the hordes in order to save his love.
Title "Hell Awaits"
Agency Wieden + Kennedy
City Portland
Production Company: Blur
Advertiser Electronic Arts Inc.
Brand Name Electronic Arts
Product Name Dante's Inferno
Campaign Name Dante's Inferno - EA
Business Sector Video Games/Consoles
Date of First Publication 2/7/2010
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Soundtrack/Song "Ain’t No Sunshine"
Tagline Hell Awaits
Executive Creative Director Susan Hoffman, Mark Fitzloff
Creative Director Jason Bagley, Eric Baldwin
Art Director Dominic Orlando, Adam Heathcott
Copywriter Charlie Gschwend, Kevin Jones
Director Tim Miller
Account Director Becca Milby
Agency Producer Endy Hedman
Agency Executive Producer Ben Grylewicz
Music Bill Withers
Sound Design Company Eleven
Title "Hell Awaits"
Agency Wieden + Kennedy
City Portland
Production Company: Blur
Advertiser Electronic Arts Inc.
Brand Name Electronic Arts
Product Name Dante's Inferno
Campaign Name Dante's Inferno - EA
Business Sector Video Games/Consoles
Date of First Publication 2/7/2010
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Soundtrack/Song "Ain’t No Sunshine"
Tagline Hell Awaits
Executive Creative Director Susan Hoffman, Mark Fitzloff
Creative Director Jason Bagley, Eric Baldwin
Art Director Dominic Orlando, Adam Heathcott
Copywriter Charlie Gschwend, Kevin Jones
Director Tim Miller
Account Director Becca Milby
Agency Producer Endy Hedman
Agency Executive Producer Ben Grylewicz
Music Bill Withers
Sound Design Company Eleven
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