Drontal狗粮: 来自艾尔斯岩（Ayers Rock ）的呼唤

文/VIVI

初看这幅作品，不太明白好在哪里，直到看到澳大利亚地标、原住民心中圣地——艾尔斯岩（Ayers Rock）的照片。

AMRRIC是一项针对澳大利亚偏远原住民社区开展的“爱犬总动员”伴侣动物健康项目。广告中的狗狗，摆出了形似艾尔斯岩的POSE，原住民圣地+狗，虽是静态，却有了蒙太奇效果，画面结合文案则清晰地做出了广告诉求：每售出一包Drontal狗粮，就会有一美元捐给AMRRIC，帮助原住民社区的犬类保持健康。

艾尔斯岩（Ayers Rock）

原文：

With every pack of Drontal dog food purchased 1$ will go to AMRRIC to help dogs in indigenous communities. To promote this they made this cool print ad. The dog lying on the ground resembles Ayers Rock, also know as ‘Uluru’. It is a sacred place for Aboriginals. Uluru is considered one of the great wonders of the world and one of Australia‘s most recognizable natural icons.

Company: Drontal
Agency: Grey Healthcare Group, Sydney
Country: Australia