W+K Portland: Old Spice "Stormyweather21"

据Campaign brief报道，由波兰Wieden+Kennedy制作的Old spice“Smell Like A Man,Man.”广告不但精彩，而且大大推动了产品销售。

最新作品：

Old spice今年二月推出的首支广告在7月的戛纳国际广告节上摘取影视类全场大奖。据Old spice发言人透露，Old spice现已成为美国销售第一的男士沐浴和体香品牌，他同时不无兴奋地表示虽然具体市场数据暂不能公布，但广告推出后带来的疯狂销售增长足以让他们合不拢嘴。

W+K波兰随即趁热打铁，7月初又推出另一支广告片，名为"Question"。本周W+K又在Youtube上开出Old spice频道进行一轮病毒营销。主角仍是Old spice广告片里的健硕美男Isaiah Mustafa，形式与原广告片差不多--猛男、浴室、幽默，但影片内容换成直接回答tweeter和facebook上的粉丝和名人提出来的问题。

依然是猛男，继续磁厚的声线，自信满满的电眼和展现结实胸肌的半裸上身，且由Isaiah点名对话，回应的对象从tweeter和facebook上的网络红人到小菜鸟不等，品牌距离一下子拉近。

风趣幽默的近200个30秒病毒视频也在网络上疯狂扩散。其中包括，给奥巴马重新赢回女选民欢心的建议，替一个小伙子向他的女朋友求婚，潜水工具的无限可能，把著名脱口秀主持人Ellen Degeneres封为女皇......

Isaiah talks to YOU!!!Just when you were recovering from Isaiah Mustafa's latest round of ab flexing in Wieden + Kennedy's new Old Spice ads, the brand's frontman is back for more, this time, talking to his fans directly via video responses to comments he's received on Youtube and on Twitter. So far, he's already reached out to the likes of everyone from Stormyweather21 and thatpartylastnigh to The Ellen Show and even, yours truly. According to art director Craig Allen, the agency and Mustafa will be doing a marathon of responses through tomorrow, so tune into the Old Spice YouTube page to see if Isaiah will single you out.

相关网址: http://www.youtube.com/user/oldspice
Facebook网址: http://www.facebook.com/OldSpice

Credits:
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Copywriter: Eric Kallman
Copywriter: Jason Bagley
Copywriter: Craig Allen
Copywriter: Eric Baldwin
Art Director: Craig Allen
Art Director: Eric Baldwin
Art Director: Eric Kallman
Art Director: Jason Bagley
Interactive Producer: Ann-Marie Harbour
Executive Creative Producer: Mark Fitzloff
Executive Creative Producer: Susan Hoffman
Global Integrated Creative Director: Iain Tait
Developer: Trent Johnson
Developer: John Cohoon
Digital Strategy: Dean McBeth
Digital Strategy: Josh Millrod
Director of Interactive Production: Cheryl Nordin
Production Company: Dont Act Big
Executive Producer: Emily Fincher
Line Producer: Bernadette Spear
Editorial Company: Kamp Grizzly
Talent: Isaiah Mustafa