W+K Portland: Old Spice "Stormyweather21"
据Campaign brief报道，由波兰Wieden+Kennedy制作的Old spice“Smell Like A Man,Man.”广告不但精彩，而且大大推动了产品销售。
最新作品：
Old spice今年二月推出的首支广告在7月的戛纳国际广告节上摘取影视类全场大奖。据Old spice发言人透露，Old spice现已成为美国销售第一的男士沐浴和体香品牌，他同时不无兴奋地表示虽然具体市场数据暂不能公布，但广告推出后带来的疯狂销售增长足以让他们合不拢嘴。
Isaiah talks to YOU!!!Just when you were recovering from Isaiah Mustafa's latest round of ab flexing in Wieden + Kennedy's new Old Spice ads, the brand's frontman is back for more, this time, talking to his fans directly via video responses to comments he's received on Youtube and on Twitter. So far, he's already reached out to the likes of everyone from Stormyweather21 and thatpartylastnigh to The Ellen Show and even, yours truly. According to art director Craig Allen, the agency and Mustafa will be doing a marathon of responses through tomorrow, so tune into the Old Spice YouTube page to see if Isaiah will single you out.
相关网址: http://www.youtube.com/user/oldspice
Facebook网址: http://www.facebook.com/OldSpice
Credits:
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Copywriter: Eric Kallman
Copywriter: Jason Bagley
Copywriter: Craig Allen
Copywriter: Eric Baldwin
Art Director: Craig Allen
Art Director: Eric Baldwin
Art Director: Eric Kallman
Art Director: Jason Bagley
Interactive Producer: Ann-Marie Harbour
Executive Creative Producer: Mark Fitzloff
Executive Creative Producer: Susan Hoffman
Global Integrated Creative Director: Iain Tait
Developer: Trent Johnson
Developer: John Cohoon
Digital Strategy: Dean McBeth
Digital Strategy: Josh Millrod
Director of Interactive Production: Cheryl Nordin
Production Company: Dont Act Big
Executive Producer: Emily Fincher
Line Producer: Bernadette Spear
Editorial Company: Kamp Grizzly
Talent: Isaiah Mustafa
