Levi’s 最新广告：We are all workers

TVC广告：ready to work

文案大意：
我们曾被告知，祖先是怎样涌去西部
他们睁开双眼，想到可以成就一件伟大的事
很久以前，这里被破坏
人们带着哀伤离开
也许这破坏是上天注定的
因此我们才能有所作为
人们认为这里不再是西部的边缘地带
他们却看不到，这些界限一直包围着我们

Advertising Agency: Wieden+Kennedy, Portland, USA
Executive Creative Directors: Mark FItzloff / Susan Hoffman
Creative Director: Tyler Whisnand, Danielle Flagg, Don Shelford
Copywriter: Nathan Goldberg, Antony Goldstein
Art Director: Julia Blackburn, Mike Giepert
Typographer + Typeface: Steve Denekas
Studio Artists: Lis Moran, Steve Denekas, Christina Piluso, Ken Berg, Karen Koch
Account Team: Andrew Schafer, Tamera Geddes, Jessie Young
Project Manager: Jane Monaghan
Art Buyer: Natalie Flemming
Photographer: Melodie McDaniel
Re-toucher: Kyle Pero, Amy Corcoran