BMW JOY 3D: 亚洲第一的3D互动建筑物投影

编辑：Ramble

看来3D技术已经势不可挡了，Samsung 在阿姆斯特丹3D惊艳的新鲜还未过去，新玩意立马登场了。这次主角换成了BMW，为了推介BMW X1 JOY的主张，地点换到了新加坡，从建筑周边环境来看，显然更加繁华热闹，更聚焦了，体量变大了，观众变多了，号称是Asia's 1st （亚洲第一）。此次骚包运动由新加坡Publicis策动。

Watch as BMW transform busy office buildings in Singapore from a symbol of work, into a symbol of Joy.
Witness Joy coming alive at Suntec City, Towers 2 & 3.

Keywords: BMW, JOY, 3D, Building projection, Singapore, Suntec City, JOY 3D, JOY3D, BMW Asia, BMW X1, projection, 3D projection, nuformer, Publicis, talking buildings, Efficient Dynamics

The commercial titled Asia's 1st Interactive 3D Building Projection was done by Publicis Asia advertising agency for BMW X1 (BMW company) in SINGAPORE. It was released in the May 2010. Business sector is Cars.