Kleenex舒洁面巾纸：King-Fool, Yes-No, Glory-Failure

 Kleenex舒洁，不仅擦拭眼泪，更抚平情绪，‘Let It Out and Feel Better For It’。

 Kleenex stands not for control, but for the release of human emotions. Built on the brand promise of ‘Let It Out and Feel Better For It’. Show people that they really will feel better if they release their emotions with Kleenex. The idea highlights that no matter what you are going through, Kleenex will always be by your side. In good times and bad, Kleenex will mop up your tears. Each execution in the ‘Feelings’ campaign has been individually sculpted out of paper.

Advertising Agency: JWT, London, United Kingdom
Creative Directors: Russell Ramsey, Dominick Lynch-Robinson
Art Director: Christiano Neves
Copywriter: Christiano Neves
Illustrator: Gail Armstrong
Photographer: Jonny Thompson
Art Buyer: Coco Weir
Project Manager: Kevin Noble

延伸阅读：

   金佰利公司Kimberly-Clark成立于1872年，全球最大的纸巾生产厂商和全美第二大家庭和个人护理用品公司，旗下囊括Kleenex舒洁、瞬吸蓝、高洁丝、好奇等世界知名品牌。

   金佰利还是名列《财富》杂志500家大公司之一，自1983年以来，一直被《财富》杂志评为最值得敬佩的公司之一。营业额近160亿美元，在37个国家设有生产设施，产品销往150多个国家和地区，全球员工将近57000人。

   1996年进入中国市场以来，致力于长期发展战略。截至目前，金佰利中国近3000名员工，投资规模达20亿人民币。在北京、南京、上海、广州等地拥有4家生产机构。07年更是赞助了由周杰伦等明星领衔主演的《大灌蓝》。

附带JWT Beijing创作的Kleenex舒洁系列平面广告：

   Advertising Agency: JWT, Beijing, China

   Creative Director: Jordan Xue

   Art Director: Dechun Qiu

   Copywriter: Su Wang

   广告商: 智威汤逊, 北京，中国

   创意总监: Jordan Xue

   艺术总监: Dechun Qiu

   文案: Su Wang