PepsiCo Canada/Quaker Crispy Minis 全麦米餅: Goodness

Client: PepsiCo Canada/Quaker Crispy Minis
Spots Title: Goodness
Air Date: March 2010

Agency: BBDO Toronto
CD: Ian Mackellar
AD: Julie Nikolic
Copy: Greg Buri
Producer: Alina Prussky

Prod Company: Rabbit @ Radke
Director: TWiN
DP: Nicolas Karakatsanis
Executive Producer: Douglas Howell, Joby Barnhart, Scott Mackenzie
Producer: Gillian Marr
Production Coordinator: Kat Kolic

Prod Company (Argentina): Altana Films
EP(s): Enrique Bacher and Sergio Gullco
Producer: Fernando Anavi
Head of Production: Pedro Cannavo

Editorial: School
Editor: Chris Van Dyke

Telecine: Alter Ego
Colorist: Wade Odlum

Post/Effects: The Mill NYC

Music: Nylon Studios
Composer: Johnny Green
Music Producer(s): Karena Cameron, Mark Beckhaus

Sound Design: Tattoo

Shoot Location: Buenos Aires


Rabbit Directing collective TWiN, in collaboration with BBDO Toronto, helmed an upbeat 45-second television spot promoting Quaker Crispy Minis whole grain rice snacks. The spot is a montage of women who take a bite of the tasty snack only to find a pleasant stream of colorful objects emerging from their mouths or ears with VFX that emphasizes the product's extraordinary and unique flavors. A woman enjoying the crunchy vittles on a backyard lawn chair is delighted to see a flock of butterflies flutter out of her mouth and into the yard; a library patron finds bubbles popping from her ears after a sneeze; a businesswoman giving a presentation greets her colleagues with a gush of confetti from her throat; a runner finds a similar reaction as she ascends a long set of stairs. The spot is a nifty blend of live action, VFX, upbeat folk music, and humor - a combination that TWiN handles just right.