宝路（Pedigree）狗粮TVC：越慢越销魂
编辑：Vivian
不是球迷，但爱看体育频道剪辑的“精彩瞬间”，慢动作+表情特写+背景音乐三大法宝一祭出，这些赛场精英马上显得悲壮激动又煽情——那么，当你从一只狗狗的脸上捕捉到同样真实而细腻的内心情感，只会更有FEEL。导演以超级慢动作拍摄完“捕捉”和“跳跃”两大动作后，将其整合为以上这支完整、动人的宝路广告片。
慢动作是个好东西，宜室宜家宜耍帅，具体耍帅指南参见周星星各大影片。
Director Bob Purman used a Phantom camera at 1,000 fps to capture these expressive canines in action.
The director was initially charged with shooting two spots, a "Catch" and a "Jump" execution. The director says: "The & #39;Catch& #39; spot was to be a series of shots of dogs looking with anticipation as a piece of dog food is flying through the air towards them. We shot close-ups of the dogs at 1000 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured this intense sense of desire in the dogs& #39; eyes. To me it was equal parts awe inspiring and hilarious to see so rich a palate of personality in a dog& #39;s facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs& #39; athleticism and their emotive personality in slowed time."
Agency:TBWA, Toronto
Client:Pedigree
Creative Director:Mark Biernacki
Copywriter:Mark Biernacki
Creative Director:Steph Mackie
Art Director:Steph Mackie
Producer:Margaret John
Sound:Andrew Harris
Editor:Chris Parkins
Flame Artist:Mike Bishop
Director:Bob Purman
Director of Photography:Bob Purman
Production Company:Imported Artists Film Company
