国家动物保护协会(Ente Nazionale Protezione Animali—ENPA): Make up

 

 

 

Social campaign against animal testing for cosmetic products. The aim of the campaign is raising funds to build a rehab center for the animals that survived the tests.

 

“请帮助我们治愈化妆品试验的受害者。只要发送短信到48585,捐出1欧元,就能帮助我们建立一个动物康复中心。”

“Help us to cure the victims of cosmetic tests. Send a sms to 48585 to give 1 euro and to contribute creating a rehab center.”

Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Umberto Casagrande, Mauro Manieri
Art Director: Lorena Cascino
Copywriter: GB Oneto
Photographer: Mauro Turatti
Post-producer: Mattia Giani
Published: Settembre, 2009

你可能对这些感兴趣
    拿下十一座D&AD铅笔奖的TVC,长什么样子? | 创意白皮书
    性别平等、可持续、多巴胺
    by 秩秩
    2 评论
    66 赞
    23 收藏
      好久不见的长文案,但这次你不必看完
      因为,其意思实际一目了然。
      by 毛毛.G
      5 评论
      58 赞
      14 收藏
        刚交上社保的00后,已经开始焦虑养老了|创意笔记04
        我们究竟该以怎样的姿态老去?
        by TOPYS.
        12 评论
        62 赞
        25 收藏
          小时候不吃的面包边,长大后派上大用场了
          欢迎来到石川和也的创意世界
          by 秩秩
          8 评论
          115 赞
          28 收藏
            有灵感了!原来都在葡萄牙的建筑里
            一座商场拱门的N种打开方式
            by 秩秩
            4 评论
            88 赞
            21 收藏