Jeep,户外广告创意：Just for Jeep..
BRIEF: BBDO Mexico faced the biggest challenge ever: to strengthen the Jeep brand among our target, showing the essence of the brand, highlighting its unique capacity and performance off-road, with a ridiculously low budget.
SOLUTION: We used 3 affordable billboards, out of town, picking Mexico’s busiest highway, with perfect timing: summer, and integrated them to the highway by resembling official signage just through colors and typography. By having the exits pointing to unexisting roads, we demonstrated Jeep’s off-road power automatically.
| Client: |
Daimler chrysler |
| Agency: |
BBDO Mexico |
| Creatives: |
Héctor Fernández (Executive Creative Director)
Héctor Benitez (Creative Director)
Miguel Murillo (Creative Director)
MARIANA MORALES (Copywriter)
Verónica Casas (Art Director) |
| Country: |
Mexico |
延伸阅读：其它 JEEP 广告
![[BBDO 墨西哥] Jeep广告 Traffic Lights 交通灯](https://topys-pic.oss-cn-shanghai.aliyuncs.com/www/h000/h19/img200805122223580_125x93.jpg)
![[BBDO 泰国] Jeep广告 Prove it. Only in a Jeep.](https://topys-pic.oss-cn-shanghai.aliyuncs.com/www/h000/h19/img200803101853360_125x93.jpg)
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