W+K荷兰,W+K波特兰，Coca-Cola广告新作
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Coca-Cola: Library
“Library” brings to life the silent flirtation of two teens connecting over a Coca-Cola® while studying in a quiet library. They pass the boring study time by using their ink pins to draw characters on their hands and arms. The boy then draws a Coke® bottle on his arm and in response the girl pens a glass with ice cubes on hers. The drawings come to life as they reach across the table and touch hands as the now animated Coca-Cola pours out of the bottle drawing, down the guy’s arm onto the girl’s hand and into the glass she has drawn. They share a laugh. The spot reinforces how sharing a Coca-Cola connects people and brings a moment of happiness to an otherwise ordinary situation.
Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Creative Director: Jorge Calleja
Creatives: Gregg Clamptter, Agse Altinolc
Agency Producer: Elissa Singstock
Production Co: MJZ, London
Director: Tom Kuntz
Telecine: Seamus O’LKane/Paul Harrison
Lead Flame: Richard Roberts/Gary Driver
3D: Jamie Lancaster
2 Coca Cola: Crave
Sweltering in the heat of a summer evening a man sits lethargically in his apartment, a fan blowing in vain. As he mops his brow his eye catches sight of the shadow cast on the wall in what quizzically appears to be in the shape of a Coke bottle. He leaves his apartment into the harsh light and heat of the day and begins to see the outline shape of Coke bottles everywhere ? in the grill of a car, in the shape of buildings in the frame of a bicycle ? and hears the familiar sound of a Coke being opened when a workman opens a bucket lid. Is his mind playing tricks on him? He searches for something to quench his thirst and finally finds an open shop where he buys and drinks a Coke letting out a satisfying “ahhh” as he does so. His thirst slaked, he walks out of the store and hears a similar “ahhh” from above as we see a plane skywriting the same letters. The spot plays off of the sights and sounds of drinking a Coca-Cola and the “craving” that can only be satisfied by an ice cold Coke.
Advertising Agency: Wieden + Kennedy, Amsterdam, The Netherlands
Creative Directors: Sue Anderson, Jorge Calleja
Copywriter: Greg Clampffer
Art Director: Ayse Altinok
Agency Producer: Elissa Singstock
Production Co: MJZ, London
Director: Tom Kuntz
Telecine: Seamus O’LKane/Paul Harrison
Lead Flame: Richard Roberts/Gary Driver
3D: Jamie Lancaster
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Director of Photography: Stephen Blackman
Executive Producer (Psyop): Neysa Horsburgh
Live Action Producer: Michael Schlenker
VFX Supervisor/CG Lead Artist: Andrew Romatz
VFX Supervisor/Lead Flame Artist: Thibault Debaveye
2D Supervisor: Lane Jolly
Animation Lead: John Velazquez
Editor: Brett Nicoletti
VFX Producer: Tina Chiang
Fluid Simulation: Scanline VFX
Music/Sound Design: Stimmung
Music Executive Producer: Kelly Fuller
Arranger: Robert Miller
Mix: Lime Studios
Mixer: Loren Silbur
Mix Producer: Jessica Locke
延伸阅读：其它 Coca-Cola 广告
