W+K上海新作, Nokia 诺基亚 E71 New Campaign

诺基亚E71全新TVC、平面及户外广告。 此次广告将带你进入一个倾听和感受交流的畅想空间。广告所展现的是忙碌一天中美轮美奂的喧闹色彩；并通过与艺术家的合作，将E71的多重联络功能在这一美妙的视觉图景中完美呈现。 诺基亚新宠E71的定位已从办公休闲转变为得力的商业助手。它外观时尚，汇集了生活中的工作和娱乐元素。新广告在延续诺基亚“connecting people”品牌承诺的同时，突出了这款手机对注重风格的消费者所产生的影响。平面广告中呈现的视觉盛宴，对于视形式与功能同样重要的专业创意人和设计人而言无疑充满了诱惑。通过影像展现数据的无形流动，使这一战略性的风格之作极富原创性。
The campaign invites you to imagine how communication would sound and feel. It believes that the colourful chaos of a busy day is truly beautiful and through a collaboration with artists, uses visual landscapes to express the E71’s multi-faceted connectivity.  Already a hit, the E71 has transitioned from business casual to corporate cool. It is a good-looking convergence product that connects the work and play elements of your life. The new campaign celebrates the product’s impact on a more style-discerning clientele whilst not compromising the Nokia brand promise of better “connecting” people”. The rich visuals used in the print work appeal to creative and design professionals who rank form as highly as functionality. Using images to represent data that flows invisibly allows for creative originality in this strategic, style campaign.

CREDITS:
Director: Nick Cohen
Art Director: Justin Hays & Joseph Lau
Copy Writer: Achilles Li & Dan Ouyang
Executive Producer: Kerli Teo
Producer: Serene Chiu Creative
PRODUCTION HOUSE:
Company name: Stink
Director: Marie & Marco ? Psyop
Executive Producer: Mungo Maclagan
Post Producer: Angela Bowen
MUSIC:
Title: Leevi
Composer: Nathan Michel/Gareth Williams
Arranger: Nathan Michel/Gareth Williams
Music Production Co: Human
Publisher: Human
Nokia Campaign Managers: Philip Hickey & Johanna Minnisto