Gery,马来西亚,The Love Diamond,钻戒广告

It is all worth it.
钻石恒久远……

3篇的主题分别是：Laundry（洗衣房），BABY，HUSBAND。

The concept of this print campaign from Grey Kuala Lumpur is based on all the inconveniences of marriage for a woman. Like how they have to put themselves through endless housework, the extra responsibilities of having a child and having to endure the husband’s bad habits for the rest of her life. But with a carat club love diamond, it’s all worth it.

Brand: Love Diamond
Agency: Grey Kuala Lumpur
Executive Creative Director: David Sin
Art Director, Copywriter: Lee Pei Ling
Country: Malaysia

延伸一下：The Love Diamond简介

The Love Diamond超凡美钻以精工切割而成，其世界顶级的“超完美车工”，切割时间比一般完美车工多4.5倍，令钻石产生57个合乎“完美比例、对称、磨光”的切面，清晰呈现出完整的8心8箭影像，代你表达最极致的爱意，将这回味一生的时刻用钻石的光辉铭刻。

延伸两下：其它钻石广告