BBDO,New York,The Economist《经济学人》杂志广告 “Newton's Cradle 牛顿摆”









Get a world view,Read The Economist.

观天下,读《经济学人》。



“Get a world view” is the headline for a new U.S. ad campaign launched by The Economist, and it has been expressed in a variety of executions that capture the intelligence and substantive content of the magazine and its readers. “Newton’s Cradle” uses a well-known executive desk toy to demonstrate how events in one part of the world are felt across the globe.    



Product:
The Economist
Agency:
BBDO New York
Creatives:
David Lubars, Bill Bruce (Executive Creative Director)
Kara Goodrich (Art Director)
James Clunie (Copywriter)
Country:
United States of America

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