BBDO,New York,The Economist《经济学人》媒介创意 Twister












“Get a world view” is the headline for a new BBDO New York campaign launched by The Economist, and it has been expressed in a variety of executions that capture the intelligence and substantive content of the magazine and its readers. In this execution, to visually illustrate how the issues of the world affect each other, topical words were inserted into each colored circle in the familiar game of Twister. These floor stickers were adhered to the floor of a busy train station, and posters of the Twister spinner were placed nearby




Product:
The Economist
Agency:
BBDO New York
Creatives:
David Lubars, Bill Bruce (Chief Creative Officer)
Kara Goodrich (Creative Director/ writer)
James Clunie (Creative Director/ art director)
Country:
United States of America

   

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