Lifelounge, Australia, Adidas,All Day I Dream About Sneakers (A D I D A S)

Credits:

All Day I Dream About Sneakers is a new collaborative project from adidas Originals and Lifelounge, inspired by the brand’s avid creeds of ‘Impossible Is Nothing’ and ‘Celebrate Originality’. The project showcases the story and kicks created by the world’s original sneaker freak, Herr Fritz Träumer ? a mythical and enigmatic sneaker designer who dedicated his lifetime to constructing the most original range of sneakers ever seen.

A true visionary, Herr Fritz Träumer saw vast potential in the sneaker well beyond their athletic function and humble appearance. Absorbed daily in a world of sneaker design, he dreamed beyond the realm of possibility and quietly penned in a series of notebooks and journals, visions of sneakers that were truly out of this world.

In a unique collaboration with Lifelounge, adidas have published a limited edition book, exclusively available at sneaker retailers around Australia and New Zealand, featuring excerpts from Träumer's private journals and imagery of his unique sneaker creations.

Pictured to the right of this post are images of his dream sneakers, some behind the scene photos of their creation and images from the celebratory exhibition at Melbourne's Dakota 501 Store.

In celebration of this collab, Lifelounge is offering you a treasure trove of downloadable goodies to quench you appetite for originality and fresh kicks.

Tagline: All Day I Dream About Sneakers (A D I D A S)

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director: Daniel Pollock
Associate Creative Director: David Ponce de Leon
Art Director: Dimitri Kalagas
Copywriter: Chris Cork
Designers: Dimitri Kalagas, Yolanda Collins, Michael Pham