Leo Burnett,德国,Tide 环境媒体创意 Walls

To demostrate the long-lasting whiteness of the Tide detergent, they created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brillant white clothes.

Agency: Leo Burnett, Frankfurt