TBWA, 加拿大 BC Lottery Lotto Super 7 超级乐透7 彩虹

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To bring attention to the Super 7 jackpot, we created an artificial rainbow by projecting high-powered lights and colored gels into the sky above this billboard.

Advertising Agency: TBWA\Vancouver, Canada
Creative Director: Paul Little
Copywriter: Dan Nelken
Art Director: John Williamson
Production: Julian Davis