[Publicis 马来西亚] 惠普高级相纸广告 (HP Advanced Photo paper)

   






   







HP Advanced Photo paper quarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demonstrate to passers-by that what's real to their eyes is actually a reproduction using HP Advanced Photo Paper.

Agency: Publicis, Malaysia.
Source: directdaily