[Leo Burnett 阿根廷] “Peru needs your help. " (秘鲁需要你的帮助)

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红十字会为秘鲁地震的灾后重建工作，所做的募捐宣传。
他们把印有秘鲁风光的明信片撕开，再附上张募捐卡片寄给人们。
“Peru needs your help. "(秘鲁需要你的帮助)   




After an earthquake.
The first thing that needs to be rebuilt.
Is the lives of the people who suffered it.
Peru needs your help.

Agency: Leo Burnett, Buenos Aires
Creative Director: Fernando Bellotti