[C & P澳大利亚] 赞助多发性硬化医学研究 广告

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与Economist的感应灯泡异曲同工。


文案:Without your donation, research will stop
This was a live ambient stunt, to help raise money for MS Research. Built a mini research laboratory with a coin slot in the front. Inside a real scientist sat slumped and motionless. When people made donations, he would sit upright and conduct science experiments until he felt the money had run out.

广告代理: Cummins & Partners, Melbourne, Australia