[Mccann Erickson 布达佩斯] Greenpeace公益广告 最后一息

Ramble
Until the last breath，概念很好，但从这张稿子的表达来看，个人觉得缺乏the last breath的紧迫感和否定的味道。
人们不怕事实的描绘和警告，人们害怕破坏利己的言论，追究他的责任，或否定他。


Until the last breath.
Help us stop deforestation. www.greenpeace.org



Advertising Agency: Mccann Erickson, Budapest, Hungary
Creative Director: Gábor Havasi
Art Director: Zoltán Endrôdi
Copywriter: Viktor Mátyus
Published: December 2007